Hi, I'm
'
Karin.
Originally from Sweden, I'm a creative strategist by nature and by trade. Passionate about all things creative, marketing, business, and design, I help forward-thinking companies create next-level digital products and services that drive results and blend strategy, storytelling, and design to make a meaningful and lasting impact.
I work as an independent creative director, marketing strategist, and designer. With a background and deep experience in both fields, I bring a holistic approach to every project—whether it’s creative direction, branding, marketing strategy, or pitch deck development.
As a certified growth marketer and UI designer, I like to combine visual storytelling and a user-centered approach with refined design to create meaningful and engaging experiences for my clients and their audiences. I have a multifaceted approach to design and  love to create everything from minimalistic corporate designs to bold, conceptual visuals and digital artwork.
Other passions of mine include personal development, business development, travel, space, spirituality, philosophy, and psychology. I believe that our individual differences are the roots of innovation and the source of our greatest creativity.
areas of
expertise
Design & Creative — Creative Direction, UX/UI Design, Graphic Design, Visual Storytelling
Branding — Brand Strategy, Brand Identity, Logo Design, Visual Systems, Brand Guidelines, Brand Communications
Presentation development — Pitch & Sales Deck Development (PowerPoint, Keynote, Google Slides), Presentation Storytelling, Visual Design & Layout
Marketing — Marketing Strategy, Market Research, Lead & Demand Generation, Content Marketing, Copywriting, Conversion Rate Optimization (CRO), Inbound Marketing, Email Marketing, Paid Advertising, Funnel Strategy
Website Design & Dev — UX & UI Design (Figma), Website Planning & Structure, No-Code Website Builders (Shopify, Wix, Squarespace, WordPress, Clickfunnels)
Business Development — Business Development, Client Development, Organizational Design, Communication Strategy, Project Management, Strategic Thinking, Innovation, Time & Risk Management
Marketing — Growth Marketing Specialist, Direct Response Copywriting Certified, Social Media Marketing Certified, Ecommerce Marketing Specialist, Facebook Media Buyer Certified, Google Ads Certified, Google Analytics Certified, Content Marketing Specialist, Inbound Certified Specialist, Contextual Marketing, Email Marketing Certified
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Design — UX/UI Design Specialist, Brand Identity Certified, Presentation Design Specialist
Bachelor in Business - Uppsala University
Field of study/focus: Marketing